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  • Writer's pictureYin Lau

Unleashing Your Business Potential with Google

Google sure does seem to be taking over the online world, doesn't it? It is undoubtedly the most popular search engine on the web. It amazes me how one platform can have such a huge impact on a business’s performance.⁠ In order for a business to be successful, it needs to take complete advantage of Google's massive reach.⁠

Did you know that:⁠

🔍 97% of people learn more about a local company online than anywhere else.⁠

🔎 More specifically, 91% of adults use search engines to find information.⁠

🔍 Google has over 90% of the search engine market share.⁠

🔎 Google has reported that a staggering 46% of all searches have local intent.⁠

🔍 56% of actions on Google Business listings are website visits. 24% of actions are calls to the business. And 20% of actions are direct searches.⁠

🔎 64% of consumers have used Google Business to find contact details for a local business.⁠

🔍 16% of businesses receive more than 100 calls each month just from Google Business alone.⁠ (I can tell you my local Thai place probably gets some of those!)⁠

Have you set up your Google My Business Account (GMB)? Getting your business listed on Google is essential!⁠

Benefits of Setting Up Google Business

Marketing budgets are often tight these days. Any business owner would be remiss not to take advantage of the numerous ways Google can help to promote and grow their business for FREE!⁠

If you are a business owner, setting up Google Business will enable you to:

✔️ Show up in Google Map searches to boost sales⁠ (local SEO!)⁠. Google pins your business to the map and makes your business a destination that can't be missed. ⁠

✔️ Increase your website traffic⁠. Without Google Business, your website and business is potentially lost in cyberspace. ⁠

✔️ Build trust with customers⁠.

✔️ Obtain Google Business reviews and ratings to boost your appeal⁠.

✔️ Teach you more about your customers⁠ by looking at the stats⁠.

✔️ Rank high among your competitors by having a profile.

✔️ Increase brand engagement.

✔️ Advertise for FREE.

Is Google Working for You?

It is now more important than ever to make sure that your organization is set up to take full advantage of Google. The best way to determine just how well you have Google working for you is to ask yourself some questions.⁠

❓ Are you benefiting from local SEO?⁠

❓ Is your Google Business set up correctly?⁠

❓ Is your Google Business up to date?⁠

❓ Is your website connected to Google Search Console?⁠

❓ Do you post to social media regularly, did you know you can do this on Google too?⁠

❓ Can Google find you in places other than on its own directory and your website?⁠

❓ Are you using the right keywords in the right places?⁠

If you find yourself reading these questions and scratching your head trying to answer them (or even figure out what they mean), schedule a consultation with us to see how we can help you.

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