Today, Social Media is a crucial tool for businesses to engage with their target audience. It is now one of the leading ways to generate interest in your business, generate leads and provide your audience with the latest news.
Social media is very dynamic. It seems like every day, the infamous "Algorithm" is changing, making it harder and harder to get your social media platforms in front of the right eyeballs. Having your accounts properly set up and optimized can help dramatically when it comes to making sure your content is reaching the right people.
While posting content consistently gives huge amounts of value, we'd be remiss if we didn't also highlight the importance of research, post planning, hashtags, scheduling and the behind the scenes work that goes on.
The layout of your posts as well as the timing of your posts can greatly impact engagement. Keeping track of the best hours of the day along with the best days of the week to post on the various platforms is a daunting but an essential task. By posting at optimal times, you can ensure your content reaches a larger audience, increases interaction rates, and ultimately drives more traffic to your profiles or website. Additionally, a well-structured post layout that is visually appealing and easy to read can further enhance user engagement and retention.
An important element of social media strategy is the use of videos (also known as reels (Facebook and Instagram) or shorts (Youtube). Videos are engaging and can significantly boost your reach and engagement. Creating compelling video that showcase your products, share valuable tips, or tell your brand's story can captivate your audience and encourage them to interact with your content. By integrating video into your content plan, you can tap into a wider audience and stay ahead of social media trends.
Social media management is so much more than just creating and posting content.
Account setup
Account audit
Account optimization
Social media analytics
Content creation
Hashtag research and strategy
Graphics creation
Video editing
Scheduling and content calendar
Multiple social media account management ie.LinkedIn/Linkedin Business, Instagram, Facebook, Twitter, Pinterest, TikTok, Youtube, Google
Community engagement and messaging
Getting your social media right takes time and energy! Schedule a time to chat about how YES can help to grow your business through social media.
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