The digital space has changed the way we approach sales. The importance of online sales lead generation in today's business environment has become a key driver for many businesses and their successful future.
"90% of sales professionals believe that sales technology is reshaping the entire industry" (@LinkedIn) which is challenging the traditional salesman approach. Social media has played a huge part in this.
Whether you are a product or a service, the most successful sales strategy is now generally assisted by a digital sales plan, digital marketing and communications plan. In the most basic terms, some of the key areas of focus are email campaigns, social media, Linkedin, and your website to name a few. Why?
👉 Email marketing is one of the most effective channels for driving conversions, with a 2.8% conversion rate for B2C brands and a 2.4% conversion rate for B2Bs (Source ~ @Hubspot)
👉 75% of the B2B buyers use Social Media to make buying decisions. (Source ~ @LinkedIn)
Email Campaigns
Email marketing is a powerful tool for nurturing leads and driving conversions. It allows businesses to deliver personalized content directly to the inboxes of their target audience. By utilising email providers like Mailerlite, Mailchimp, Hubspot, Active Campaign (there are soo many to choose from) you can collect data on demographics, past behaviors, or purchasing history, businesses can tailor their messages to resonate more effectively with recipients. You can see what works and what doesn’t work. Automation tools can schedule and send emails at optimal times, ensuring maximum engagement. At YES, we craft regular, compelling email content, design eye-catching templates, and analyze campaign performance to continually refine our strategies, connect with your audience, and ensure that our clients see measurable results from their email marketing efforts.
Social Media
Social media platforms are invaluable for reaching and engaging with potential customers. They provide a space where brands can showcase their personality, share valuable content, and interact with their audience in real-time. Platforms like Facebook, Instagram, Youtube and LinkedIn each offer unique opportunities for businesses to connect with different segments of their market. Effective social media marketing involves not just posting regularly, but also engaging with followers, running targeted ad campaigns, and using analytics to track performance and adjust strategies. At YES, we can help clients with a basic presence to developing comprehensive social media strategies, create engaging content, and manage online presence to build a strong, trustworthy brand image.
Sales Lead Gen via Linkedin
👉 50% of B2B buyers use LinkedIn as a source for making purchase decisions.
👉 76% of B2B buyers prefer to work with recommendations from their professional network.
[Source ~ @LinkedIn]
LinkedIn has become one of the most important business networking assets used by corporations, businesses, business owners, executives, employees, and entrepreneurs around the globe. If you're in sales, this is now one of the places you need to be in order to make those important connections.
Utilizing LinkedIn as a sales source and a warm lead generation platform can help your business flourish and draw in those all-important leads for your business.
At YES, we provide assistance to our clients with:
➡️ LinkedIn & Sales Navigator Account Setup
➡️ Account optimization
➡️ LinkedIn target messaging to reach the audience
➡️ Implementation of sales marketing strategy
➡️ Managing messages replies and follow-ups
➡️ Schedule meetings with leads
➡️ Increase network connections
There are many other lead generation strategies to choose from. These include SEO, paid ads, social media, email, and landing pages, lead gen software...the list goes on.
Finding the best strategy for your business is not a task to be taken lightly. It can take trial and error (and funds!).
We have developed and implemented marketing strategies that have enabled our clients to have leads book an appointment straight into their calendars.
Need some help with your online sales connections?
Want to build trust with your network and audience?
Need help procuring organic sales leads?
We can help to manage your marketing and lead generation so you don't have to. Schedule your consult with us today for information on how we can help you to grow your sales lead list.
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