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  • Writer's pictureYin Lau

10 Questions to Ask When You’re Defining Your Brand to Build an Engaging Marketing Portfolio


Marketing and Branding - Yin Executive Services

Marketing is such a broad term nowadays. There are so many individual sectors within marketing that have become an integral part of any business structure or project. The end goal is to bring in active sales through effective brand engagement.


Your brand is an essential marketing tool.⁠ ⁠Branding is not just an eye-catching logo or a snappy slogan. It is something intangible that helps to shape people's perceptions of your company and your products or services. ⁠

Your brand is one of your company's most valuable assets.⁠

Here are some questions to ask when you're defining your brand:

  1. What is your brand story?⁠

  2. What are your brand values?⁠

  3. What 5 words describe you/your business?⁠

  4. Who is your ideal customer?⁠

  5. How does your product or service benefit your customers?⁠

  6. What is the biggest priority for you and your business?

  7. How do you want your clients to describe their experience?⁠

  8. Why do your clients trust you?⁠

  9. Who is your competition?⁠

  10. How are you different?⁠


Whether it's branding development, logo design, digital marketing campaigns, website design/build/maintenance, SEO, marketing communications, advertising, social media, content creation, CRM, sales lead marketing, reputation management...we want to help you define where to begin, actively participate in making it happen and continue your success. ⁠


⁠Say YES and connect with us today to see how we can help you and your business. ⁠


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